Mark Penn

Mark Penn is a leading Democratic strategist and pollster with decades of experience in political consulting and corporate communications.
He gained prominence as the chief strategist for President Bill Clinton's successful 1996 re-election campaign, pioneering the use of microtargeting in politics.
Penn co-founded the influential polling firm Penn, Schoen & Berland, which advised major corporations and political leaders.
He later served as Executive Vice President for Strategy and Research at Microsoft and as CEO of Burson-Marsteller, a global communications agency.
Penn continues to be a prominent commentator on politics and public opinion.