TST

Thales S. Teixeira

V. Associate Professor at the University of California, former Harvard Business School Professor specializing in digital disruption and customer value chain strategies, and author of a book on how businesses can attract customers from established players.

About

Thales S. Teixeira is a professor known for his expertise in digital disruption and customer acquisition strategies.
He held a prestigious position as a professor at Harvard Business School before joining the University of California as a V. Associate Professor.
His work focuses on how new businesses can effectively compete with incumbents by leveraging the customer value chain.
He is also an accomplished author, having published a significant book on attracting customers from established companies.