About this podcast

In this engaging episode of The Vergecast, guest host Mia Sato dives into the dynamic world of celebrity promotion and legal battles in the digital age. Joining her is Fran Hoepfner from Vulture, who dissects how A-listers and aspiring stars navigate the 'new media circuit,' from podcasts to TikTok, to capture audience attention amidst fragmented consumption. They explore the shift from traditional press junkets to more personal, 'normal-person' interview formats like 'Hot Ones' and 'Chicken Shop Date.'

Later, Mia speaks with law professor Sarah Fackrell about the controversial 'Schedule A' lawsuits. This segment uncovers how brands are employing a legal tactic to combat online sellers of knockoff products, raising questions about intellectual property rights, competition, and the potential for wrongful accusations. Tune in for a fascinating discussion on the highs, lows, and legal intricacies of today's media landscape.