About this podcast

In this compelling interview, Entrepreneurship & Opportunities (EO) hosts Jacek Olczak, the Chief Executive Officer of Philip Morris International (PMI). Olczak discusses PMI's remarkable decade-long pivot from its traditional cigarette business model to pioneering smoke-free alternatives, with a bold vision of becoming a healthcare leader. Discover how the company, famous for Marlboro and IQOS, is adapting to evolving consumer demands and technological advancements. The discussion highlights PMI's impressive achievement of replacing nearly 30% of its cigarette portfolio with smoke-free products, underlining the inevitability and necessity of this transformation. Olczak also shares personal insights into his career journey at PMI and the challenges of driving such a significant corporate change. The video delves into the scientific backing and consumer acceptance challenges faced during this strategic shift, revealing PMI's commitment to a 'smoke-free world' and its multi-billion dollar investment in R&D for better alternatives to cigarettes.