About this podcast

In this insightful episode of "The Deal," hosts Alex Rodriguez and Jason Kelly sit down with the prolific entrepreneur and social media sensation Josh Richards. Richards, a self-made TikTok star, delves into the strategies behind his meteoric rise, revealing how he successfully cracked the TikTok algorithm to build a massive online empire. He shares invaluable lessons gleaned from his high-profile partnerships with industry giants like Dave Portnoy and Mark Wahlberg. A central theme of the discussion is how professional sports teams and star athletes can leverage his content creation playbook to effectively connect with target demographics in the ever-evolving digital landscape. This conversation offers a deep dive into the business of influence, the power of digital engagement, and the future of branding in the age of social media.