About this podcast

The "BEYOND TECH" interview series features Hanbin Lee, the visionary Captain and CEO of Seoul Robotics, a pioneering startup at the forefront of the B2B autonomous driving market. Lee shares his unique philosophy of "focusing on just one thing" as the bedrock of innovation and success, drawing from Seoul Robotics' journey through 100 projects to find their killer product. He delves into how Seoul Robotics is transforming industries, specifically tackling critical challenges in finished vehicle logistics and large-scale logistics centers by deploying infrastructure-based autonomous driving systems. This conversation provides deep insights into the evolution of autonomous technology, the strategic pivot to B2B solutions, and the entrepreneurial spirit driving a company poised to be the "Next Tesla" in the industrial sector. Discover how Seoul Robotics is building the backend autonomous driving system for society, making operations more efficient and addressing labor shortages with groundbreaking robotic solutions.