About this podcast

Dive into the remarkable journey of Spenser Skates, co-founder and CEO of Amplitude, as he shares the untold story of building a $1.4 billion software giant. From his early days at MIT and the lessons learned from his first startup, Sonalight (a voice recognition app), Skates recounts the pivotal moment that led him to identify a groundbreaking opportunity in product analytics. Discover how Amplitude emerged from the challenges of understanding user behavior and leveraging critical product data, evolving into a market leader. Spenser details his strategic approach to acquiring initial customers, monetizing the platform, and navigating the competitive landscape to achieve industry dominance. He offers invaluable advice for aspiring entrepreneurs on dedication, data-driven decision-making, and the sacrifices required to build a company of Amplitude's scale. This insightful discussion covers the company's rapid growth from launch in 2014 to going public in 2021, serving over 1,800 clients including Fortune 100 companies, and the continuous pursuit of innovation in the digital product development space. Learn about the importance of customer discovery, pivoting from 'pretty good' ideas to billion-dollar ventures, and the mindset of a CEO steering a transformative tech company.