About this podcast

Dive deep into the revolutionary world of growth hacking with Sean Ellis, the author of "Hacking Growth" and the visionary who coined the term. This insightful video explores why many companies struggle with growth hacking, emphasizing the critical difference between traditional marketing and a scientific, data-driven approach to scaling businesses. Sean shares his unparalleled expertise gained from pivotal roles at tech giants like Dropbox and Eventbrite, revealing how cross-functional collaboration and a holistic focus on the entire customer journey—from acquisition to activation, retention, and monetization—are essential for sustainable growth. Learn why product experience and activation are the most powerful levers for retention, and discover practical strategies to foster an agile, experimental mindset within your organization to achieve rapid scalability and market penetration.