About this podcast

Join Kris Nagel, the insightful CEO of Sift, as he shares over 30 years of invaluable sales expertise and leadership wisdom. This interview delves into the fundamental principles of selling, emphasizing it as a structured process and a team sport rather than solely an art. Kris, whose company Sift specializes in AI-powered fraud prevention, offers critical insights for entrepreneurs and sales professionals alike. Learn about the importance of problem-solving for customers, the dynamics of product-led growth, and key lessons from his career journey, including his early days at Apple Computer. Discover practical advice on listening effectively, navigating complex buying processes, and building a resilient sales organization to drive success in any business.