About this podcast

Dive into the journey of Postscript with co-founder Alex Beller, as he reveals the secrets behind scaling an SMS marketing platform from $1M to over $100M in annual revenue. In this insightful interview, Alex shares how unwavering focus on a core product and customer niche ("the riches are in the niches") propelled Postscript's rapid growth. Discover actionable strategies for navigating company growth stages, the discipline required to say "no" to distractions, and the power of customer-obsessed support – including how founders personally handled early customer chats. Gain invaluable lessons on evolving company values and the future of conversational commerce, straight from a leader who built a thriving business by doing one thing exceptionally well for Shopify merchants.