This EO School episode features Bob Tinker and Tae Hea Nahm, co-authors of 'Survival to Thrival', sharing their extensive entrepreneurial journey and strategies for building and scaling B2B businesses, like Airespace and MobileIron, to over $100M in revenue. They delve into the challenges and mistakes encountered, emphasizing the importance of identifying urgent customer needs, building prototypes, and achieving product-market fit. The discussion highlights the crucial step beyond product-market fit: establishing a simple, repeatable, and scalable go-to-market process, a missing link in much startup advice. Learn from their decades of growth expertise to unlock exponential growth for your enterprise startup.