About this podcast

Dive into the incredible success story of Cupbop, the Asian street food sensation that began as a humble food truck in Utah and transformed into a $100M brand, even featured on Shark Tank. This episode unravels how Cupbop captivated Americans, building a loyal customer base through word-of-mouth despite Utah's relatively small Asian population. Hear directly from the founders, Junghun Song and his wife, as they share their personal journeys from South Korea – from b-boying and ballet dreams to unexpected twists that led them to Utah and ultimately to creating a thriving food empire. Discover the unique challenges they overcame, the brand identity they cultivated, and the dedication that fueled their journey from a few stores to over 150 locations worldwide.