About this podcast

Dive into the inspiring journey of Saeju Jeong, the visionary co-founder and CEO of Noom. Born in a small South Korean fish town, Saeju's path to entrepreneurship was anything but ordinary, marked by a college dropout, an early foray into the heavy metal music industry, and the daunting challenge of starting anew in the United States as an immigrant. This video chronicles the resilient spirit behind Noom, a company Saeju and his co-founder Artem Petakov struggled to make profitable for eight years before revolutionizing consumer-led digital healthcare. Discover the keys to their success, the self-doubt they overcame, and how Noom became a leading brand in helping users master holistic health through behavior change.