About this podcast

Join Amir Movafaghi, the visionary CEO of Mixpanel, as he shares the remarkable story of transforming his company from a challenging 50% customer churn rate to an impressive 90% retention and nearly 60 NPS. In this insightful interview, Amir delves into the core principles of Product-Led Growth (PLG), the unique collaborative environment of Silicon Valley, and practical strategies for enhancing product value through deep customer understanding. He also highlights crucial pitfalls that B2B startups should actively avoid. Discover how Mixpanel, under Amir's leadership, cultivated a customer-centric approach to become a leading event-based analytics tool serving over 9,000 global customers. This episode is essential viewing for entrepreneurs, product managers, and anyone interested in scaling a successful SaaS business.