About this podcast

In this compelling episode of 'The Deal,' hosts Alex Rodriguez and Jason Kelly sit down with Constance Schwartz-Morini, the mastermind behind the enduring success of icons like Michael Strahan, 'Coach Prime' Deion Sanders, and even Snoop Dogg. Schwartz-Morini, a former NFL executive and co-founder/managing partner of SMAC Entertainment, shares her innovative playbook for helping athletes and entertainers build powerful 'second acts' and transcend their original fields into broader cultural influence. From her early days at the NFL in the '90s to managing diverse talent and crafting high-profile ventures like Deion Sanders' coaching career at the University of Colorado Boulder, she reveals the strategies for long-term brand building. The discussion delves into her deep partnership with Michael Strahan, their shared work ethic, and the unique qualities that make clients like Strahan so endearing and successful. Listeners will gain insights into the intersection of sports, business, music, and culture, and learn how a working-class kid from Yonkers became a pivotal architect of modern celebrity careers.