In this insightful interview at the 2023 Code Conference, The Verge's editor-in-chief, Nilay Patel, sits down with Getty Images CEO Craig Peters to discuss the company's bold strategy for navigating the existential threat and opportunities presented by generative AI. Peters reveals Getty's new AI tool, developed in partnership with Nvidia, which prioritizes IP protection, ensures commercial safety, and rewards creators whose content trains the model. The conversation delves into the complexities of intellectual property in the age of AI, the challenges of attribution, and Getty's commitment to indemnifying customers against potential copyright infringements. Listeners will gain a deep understanding of how a major visual content provider is embracing AI while striving to safeguard the interests of photographers and artists.

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