About this podcast

Dive into the core of digital disruption with Professor Thales S. Teixeira, a former Harvard Business School lecturer and current V. Associate Professor at the University of California. In this insightful video, based on his book, Professor Teixeira unveils the 'First Lesson Taught in Harvard MBA' – the concept of 'Decoupling the Customer Value Chain'. Learn how existing businesses can pinpoint their value creation failures and how startups can attract customers from established players by identifying and breaking the weakest links in the customer journey. Through real-world examples like Uber, Twitch, Steam, and Fortnite, he illustrates three types of decoupling: value-creating, value-eroding, and value-capturing. Discover a powerful framework to generate high-value ideas and engineer high-growth startups, understanding how to strategically steal customers and rapidly expand your business.