About this podcast

In this insightful episode of 'The Deal,' hosts Alex Rodriguez and Jason Kelly sit down with Jay Williams, co-founder and CEO of Improbable Media. Williams shares his transformative journey from a promising basketball career, cut short by an accident, to successfully reinventing his brand as a leading athlete-turned-entrepreneur and media personality. The discussion delves into how modern athletes can strategically build their personal brands, leverage Name, Image, and Likeness (NIL) deals, and navigate the complex intersection of sports, finance, and media. Alex Rodriguez also reflects on his own pioneering experiences in business during his athletic career, highlighting the shift from a 'taboo' approach to the current era where athletes are unapologetically embracing entrepreneurship and investment, becoming principals rather than just assets. This episode offers valuable perspectives on long-term business strategy versus transactional deals in sports and media.