The rise and fall of a food truck business, Cupbop, the challenges of entrepreneurship, and the impact of business decisions on personal relationships and company structure.
About this podcast
Dive into the incredible journey of Cupbop, the Asian street food sensation that conquered Utah and beyond. This episode unveils the raw truth behind the $100M empire, including the dramatic story of CEO Jung's ousting from the very brand he built. Hear firsthand accounts of the initial struggles, the innovative marketing tactics that propelled Cupbop to fame, and the complex internal dynamics that led to a pivotal friendship-ending decision. Featuring insights from both the founder and the finance expert who aimed to structure its growth, this story is a must-watch for anyone interested in entrepreneurship, startup culture, and the personal cost of massive business success.
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